New Jersey: A Growing Goldmine
Player pools increase, as does desire to reach them.
Numerous reports came out this week about the continued growth of the newly regulated New Jersey online poker marketplace. Both PokerScout and Online Poker Report broke news this week which shows slow and steady growth in the Garden State including the impressive stat that nearly 100k iGaming accounts have been created in the first 3 weeks.
As reported by Chris Grove over at Online Poker Report, 91,531 accounts spread over the various brand offerings have been created.
The number is current as of December 15th. It reflects the total number of created (not necessarily active) accounts. A player making accounts at two sites would be counted as two accounts for the purposes of this total.
This latest total represents a solid increase – slightly over 20,000 – from last week’s total of 71,486.
At the same time, PokerScout reports that over this past weekend, just about all of the operators saw a healthy dose of increased traffic on their sites.
After two weeks of slow but steady growth, the combined average player count jumped by 32% on Saturday, almost reaching 600 players. The Party Borgata Network, WSOP.com and 888’s All American Poker Network all set new highs for daily average player counts.
With all of these new players slowly seeping into the market, there’s a new found need to reach them. With need comes opportunity, just ask the resourceful Jacques LeDisco, who is soliciting the services of his car to be a travelling billboard at $2k a month.
When it comes to marketing though, New Jersey is far from seeing the type of money that was thrown around in the old days of Full Tilt and PokerStars. Grove writes that the current slate of NJ operators are taking a slow and steady approach. With operators like WSOP.com taking a “controlled approach.”
To see more about the new heights of the New Jersey iGaming market, including some of it’s challenges read the report over at Online Gaming Report as well as the Weekly Online Poker Traffic Update over at PokerScout.
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