Zero Cash Game Traffic Allows Real Gaming to Concentrate on Customer Service
Soft launch, testing but no marketing for Nevada's third online poker room.
Nevada’s third online poker room—yes, there are three—may be coming out of the shadows. Real Gaming co-founder and CEO, Lawrence Vaughan has given an interview to Howard Stutz of the Las Vegas Review Journal.
Real Gaming’s launch was conducted with no marketing, and even less fanfare. “We’ve only been operating for a little more than a month and we’ve been so quiet, some people didn’t know we were out there. It’s been perfect actually, allowing us to do things like focus on customer service,” said Vaughan.
First figures from PokerScout showed average cash game traffic at 0 players. A month on, Real Gaming has at least achieved consistency, traffic remains at an average of zero.
“We want to be extremely quiet and deal with a small, but loyal, customer base and accelerate from there,” explained Vaughan.
During this “testing and soft-launch phase,” Vaughan has been hands on in getting to know his customers.
“I reached out to one of our customers, who had been playing the most hands of anyone, and he told us he was playing on an iPad from a poker room here in town.” When the highest volumes are coming from an iPad user, it’s time for the business to declare that its recreational player model strategy is working.
Real gaming is co-owned by the South Point Casino, which is owned and operated by Michael Gaughan. According to Vaughan, their visions are “aligned.”
“Right now, the numbers are not really the carrot being dangled, saying come and get this pot of gold. It is my belief it is an educational thing and the market will grow.”
A year and a half after achieving the Nevada license, Vaughan declares, “we’re just at the beginning.”
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