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Crispin Rovere’s latest CoinPoker investigation tries to answer two basic questions: who owns the poker room, and who keeps putting it in front of players. The LegalUSPokerSites piece says he works through archived site records, company registries, audited accounts and advertising transparency data rather than stopping at the brand name.

The report says the paper trail begins with a CoinPoker website footer and then moves through a company, its directors, shareholders and holding companies. It describes the structure as deliberately hard to read, and says Rovere’s search promises to keep going until it reaches “either a human being or a wall designed specifically to prevent one from being found.”

According to the account, archived versions of CoinPoker’s site showed the brand operating through Precise IG Solutions B.V. under a Curaçao sublicensing arrangement before that regime was dismantled. After that, CoinPoker appeared under an Anjouan licence, and the report says Rovere points to regulatory action involving Precise IG Solutions in Australia and Louisiana.

The same piece says the licensing setup did not give the broad territorial permission that marketing might lead ordinary players to assume. It also follows the trail to Panama, where a company called Precise Interactive Incorporated appears in the corporate record, but the public filing cited there does not reveal the ultimate shareholders.

The investigation’s most interesting turn comes when it shifts away from licensing and into advertising. Google’s Ads Transparency Center identifies Josh Consultancy Limited as the verified advertiser behind CoinPoker ads, and the company is described as a UK management consultancy rather than a gambling operator.

The report links Josh Consultancy director Suresh Chandra Joshi to another advertising company, Amplify Alliance. From there, Rovere frames the issue as who is responsible for putting CoinPoker in front of potential players and how wide the marketing network reaches.

That leads into ClickOut Media and Finixio, which the report says appear closely connected through their corporate histories, ownership structures and websites. It also says those companies’ wider media portfolio ties back into CoinPoker promotion, with the investigation naming PokerStrategy, CardPlayer and PokerScout.

The piece argues that buying established websites has value in the internet economy because it brings domain authority, an existing audience and Google’s accumulated trust. Archived versions of CardPlayer and PokerStrategy reportedly show new online-poker pages featuring CoinPoker prominently, while PokerScout stands out because its original purpose was to provide measured poker traffic data.

Rovere says CoinPoker was once ranked around 31st in the world on PokerScout’s traffic measurements, before promotional material later placed it at number one. The report reads that change as a sign of parasite SEO, where the authority of established platforms is used to capture search traffic and funnel users toward CoinPoker.

The financial trail gets messier in Finixio’s records. The report describes a former auditor resignation statement as a rare “fire alarm” filing, says the auditor raised concerns about transactions described as marketing costs that may have involved over-the-counter cryptocurrency purchases and possible mischaracterisation, and notes that Finixio disputed that interpretation and blamed the recipient of the transactions.

Subsequent accounts, the report says, disclosed substantial cryptocurrency movements through the company. Rovere highlighted tens of millions of pounds of crypto additions and disposals over successive financial years, which he treats as another sign that the commercial structure is more tangled than the public branding suggests.

The report also broadens the cast around Tony Tajinder Dhanjal, naming JLT Digital Media and GTO Strategy. JLT Digital Media is said to be connected to Jemlit, a mystery-box website, and Jemlit’s advertising was purchased through the same Josh Consultancy network mentioned earlier.

GTO Strategy is described as a poker training operation that featured testimonials from CoinPoker-associated figures. Dr. Slobodan Popovic is also said to appear in the picture, with his LinkedIn profile identifying him as both head of outreach at CoinPoker and an employee of ClickOut Media, while the report adds that he maintains an academic career linked to Serbia’s Institute of International Politics and Economics.

The investigation says it also explores Popovic’s links to Chinese state-owned media and CoinPoker’s promotion of Chinese-language gambling products. Rovere says he has no evidence of direct Chinese state involvement in CoinPoker, which keeps the report away from alleging a direct state connection.

The conclusion does not name a single owner. Rovere says he strongly doubts ClickOut Media is the secret owner of CoinPoker, and instead sees it as the marketing arm of the site, pushing an affiliate ecosystem with aggressive incentives.

The report also says Google has updated its gambling advertising requirements so affiliates must link directly to gambling entities licensed for the relevant jurisdiction rather than using intermediary routes to get around restrictions. In Rovere’s framing, that kind of affiliate model creates an asymmetry of risk that could draw regulatory attention.

Two public CoinPoker policy documents add more current compliance detail. The May 2025 AML/CFT policy names Precise IG Solutions B.V., lists registration number 162989 in Willemstad, Curaçao, says the company’s main business is online gaming services, and says it uses a risk-based approach with low, medium and high risk customers.

That AML policy says customers are checked with publicly available information and other reliable sources, including Google, OFAC’s sanctions search site and dilisense.com. It also says suspicious findings must be kept for at least five years and be available to Anjouan supervisory authorities, and that the company appoints an MLRO to file a quarterly preformatted risk report with designated authorities.

A March 2026 privacy policy names Precise Interactive Inc. in Panama and says the platform operates as a licensed Curaçao-based gaming operator. It says CoinPoker collects account, financial, technical, usage and communications data, and uses geo-location and jurisdiction screening at onboarding and during continued use.

That privacy policy also says personal data may be processed to determine user jurisdiction and eligibility, and may be shared with regulators, licensing bodies and law enforcement where required. It says restricted territory detection includes India, and accounts or transactions linked to restricted jurisdictions may be flagged, restricted or blocked.