Actor Kevin Pollack
Nabs 10K WSOP Sponsorship With A Single Tweet
Check out this write up from Andrew Feldman and ESPN about the power of celebrity tweets.
Actor, impressionist Kevin Pollack (“A Few Good Men”, “The Santa Clause 2”) seemingly lost his former sponsor (Hollywood Poker) to play the $10K World Series of Poker Main Event but when you can do a “Christopher Walken” as good as Kevin does, there’s no way you’re putting that kind of cash up for yourself.
Pollack fired off a tweet looking for a last ditch sponsor and soon enough he was on the phone talking with Chuck Fried, the president of TxMQ – a business that does things.
Read: Day 1B: The power of one tweet
Fried said he looked up Pollak and was impressed with his accomplishments. Pollak said he looked up Fried to see whether his company was legitimate. Due diligence was important for both sides, but Fried also had to convince those at his company that this was the right move. That wasn’t easy, but over the next two hours everyone was on board and the two worked out a deal. Shirts were shipped, the cash was wired and Pollak’s lawyer had written up the contract. Essentially out of nowhere, Pollak was heading to the main event.
Not a bad deal for both sides and, as it turns out, Pollack didn’t squander the opportunity by calling off or getting coolered. Kevin made it to Day 2 with better than a starting stack, which is better than most.
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