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The month of February is often associated with the romantic holiday, Valentine’s Day. Many people from around the globe take time on February 14 to celebrate love, and the ritualistic tendencies that accompany that holiday are not lost on the more business-minded people that are looking for ways to reach potential customers.

Holiday marketing is a common strategy in many industries and online gaming is no exception. In fact, Isle of Man based Microgaming is counting on the world’s propensity to embrace the concept of love as part of its latest marketing push.

Announcing it new game releases for the month of February, Microgaming is touting its new love-themed video slot game, Secret Romance, as a way players can “flirt with fortune and fulfil your heart’s desire.”

The new addition to the Microgaming Casinos network of games will officially be released on February 1. Secret Romance offers a five reel video slot game with 15 pay lines. The game is designed and decorated to put players in the mood for love. It includes strong symbolism associated with romance, passion and the emotional connection that many people associate with the feeling of love.

Seeking to initiate a connection with players, the game uses red roses, heart-shaped bouquets of flowers, envelopes with heart tamped wax seals, rare gemstone, jewelry and perfume to try to convey a soothing calm friendly and enticing play environment. The game also draws on the mysteriousness of love through the use of purple masks, a symbol that many people associate with playful frolicking and passionate mystery of enjoying the love experience.

In addition to the generous amount of pay lines offered in the game, the mystery symbols add an extra dimension to the game through the use of what is called “scatters.” Unlike the requirements associated with pay line. Where the symbols need to be aligned linearly (along a line), scatters provide added value by just appearing on the screen. In many cases, the scatter symbols offer some of the most valuable rewards available in the game, and the more scatter symbols that appear on the screen at the same time, usually the better the payout will be.

In Secret Romance, when three or more scatters appear on the screen at the same time, the players is rewarded with 14 free spins—a symbolic reference to Valentine’s Day itself—“during which mystery symbols can super stack up to 20 high on all reels,” according to the Microgaming press release.

“The multiplier trail feature will progress one level at a time when three or more scatters appear, all the way up to a love-struck 5x wins. Players will be coming back for more with wins of up to 90,000 credits available,” the company statement continues.

Bonus round spins offer even more value to the player when it comes to multipliers. For a more detailed look at the scatter symbols, what payouts they unlock and where you can play Secret Romance from Canada and other locations, check out the Grizzly-Gambling website here.

Another Microgaming game that will be released in February, Fruit vs Candy, keeps in the Valentine’s Day theme by introducing the candy aspect to play. Candies of many forms (especially chocolates) are associated with the romantic holiday.

In Fruit vs Candy, players can choose to play in either the fruit mode, or indulge in the sweeter candy mode. The game offers a whopping 243 pay lines and also randomly awards cash prizes on non-winning spins through the Goodie Bag and Sugar Rush features.

Like in Secret Romance, when three or more scatters appear at the same time, players earn free spins.

Both games will be available in desktop and mobile versions.