888holdings — which encompasses the three core brands of 888poker, 888casino, and 888sport — went live in the province of Ontario, Canada on Monday, April 4, 2022 — the day the market opened for legal and regulated online poker, sports, and casino games.
888 was the first operator to launch with all three verticals, offering players in the province the whole suite of 888 games.
With over 14 million Ontarians that are potential 888 customers, the operator is excited about all the possibilities to grow its presence in the province.
“We are excited to launch in Ontario under a local license, enabling us to leverage our full suite of data-driven marketing capabilities to build awareness of our differentiated and content-rich products in the province,” said 888 CEO Itai Pazner.
“Ontario is a large province with a population of more than 14 million people, many of whom are passionate sports and betting fans, and we see very exciting long-term growth opportunities in the market.”
888sport Ontario went live with a range of markets available to wager on via its proprietary Poker 8-powered platform. 888sport also boasts some unique features you won’t find at any other sports betting site in Ontario, including its BetBuilder, BetFeed, and BetFinder tools.
On the casino end, 888casino Ontario is serving up over 100 live dealer games (97 for blackjack alone!), hundreds of slot titles (including over 60 that are exclusive to 888), and a solid selection of progressive jackpots.