PokerStars US has announced a partnership with NextGen Poker, a team of poker enthusiasts running a YouTube channel with over 200,000 subscribers. Jack, Rosey, and Frankie, the faces behind NextGen Poker, will become the latest ambassadors for the brand in North America.
NextGen Poker represents a new wave of poker content that the PokerStars US app hopes will further its reach with existing and new audiences. When it comes to poker, the trio are the largest short-form content creators in the poker space, with 150+ million views and the number constantly growing.
In the immediate future, the new team of ambassadors will focus on creating content around PokerStars Live events in the United States, and the first one on the calendar is the North American Poker Tour stop in Las Vegas this November.
PokerStars has recognized the creators’ ability to capture the fun side of poker and deliver exactly what poker fans in the US and worldwide want to see.
According to the PR from the operator, they intend not to interfere too much and instead let the team behind NextGen Poker “do their thing” at upcoming live events.
Short-form content has exploded in popularity on YouTube in recent months, and it will be fun to see the team in action doing live coverage of big poker events. We won’t have to wait too long, as the Las Vegas NAPT event is just around the corner, and this is yet another reason to look forward to it!
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